Milan, October 13, 2014 - Klikkapromo, the Milan-based innovative startup specializing in digital couponing and shopping offers, has successfully completed a further funding round which ended up with a share capital increase of €600k and aims now to consolidate its leadership in the digital and mobile couponing space. The operation is follows the capital increase of €1M made in 2013, which has enabled the company to launch the first and only 100% digital couponing platform Pazzi per le Offerte (Crazy about Offers), active both on the web and on the iPhone and Android mobile store. An innovative service that allows users to purchase products on which a coupon is active at any point of sale, from supermarket to the local store, and then cash-in the rebate in the form of phone cards and gasoline vouchers.
The innovative KIikkapromo service, which allows users to always have at hand coupons on many essential products and the best brands, counts today 350,000 registered users and in the early months of its activity has involved more than 20 large companies in the large-scale retail channel (GDO - Grande Distribuzione Organizzata) for a total of more than 1 million downloaded coupons that can be used in all distribution channels.
The capital increase was subscribed by the entire board of Klikkapromo and all other members of the shareholding structure of the company. Thanks to this operation, the two majority shareholders, Gianluca Andena with Andena Holding and Guido Paolo Gamucci with Bincot - ex partner in the private equity fund Permira - increased their majority stake in the company and hold now two-thirds (65%) of the shares of Klikkapromo. The injection of the new financial resources will be entirely devoted to the strengthening of marketing and communication activities as well as to reach a broader customer base. Indeed the company expects to double the number of subscribers by the end of the current year and to exceed the threshold of 1,000,000 of users in the first half of 2015, with the aim to offer brand companies an innovative promotion channel for an increasingly numerically important public.