Turin, 28th November 2013 - The market of digital music enriched by a new excellent 100% Made in Italy. positions itself in Italy as digital music ecosystem at support of the growth of the music business through innovative and consulting services. Strengthened by the acquisition (from 2music) of Kiver Digital - specialized in the distribution of digital contents - last Septermber thanks to the investment of €2 million made by Principia, Sounday has launched Sounday Music - digital platform - dedicated to artists and professionals of the sector: the service provides an offer of services and solutions accessible via Web and Mobile, based on a customizable technology, allowing artists, professional operators and music labels to manage the entire music lifecycle, from networking, to the creation and distribution, from the sale and purchase of music goods and services of mixing and mastering up to the management of the identity on the web.
"The music world is nowadays undergoing a phase of deep transformation, with technology being its core. Just think that, according to data released by IFPI, in 2012 fee-based music downloads from web and mobile stores increased by 12% and the number of registered users to subscription services even by +44%. To these numbers, one has to add social networks: music is the preferred topic in conversation among friends on social networks in the 67% of cases and 7 out of 10 most followed celebrities on Twitter and, even 9 out of 10 among those followed on Facebook are music artists". commented Giuseppe Ravello, founder and CEO of Sounday and of Kiver Digital: