Cloud4Wi, a leading provider of next generation cloud Wi-Fi solutions, has raised $4 million in a series A financing round from United Ventures, Italy's largest technology-focused VC firm specialized in digital technologies born in 2013 from the union of Annapurna Ventures, of Massimiliano Magrini and JV Capital of Paolo Gesess, to "shake up digital entrepreneurship by spotting and promoting disruptive innovations". The injected money will be invested to expand internationally, with a particular focus on North America.
Wi-Fi is a preferential technology enabling the first contact between users and the web and internet connection services are gradually becoming free. That's why a change of pace is happening: marketing experts in various fields are activating multiple market strategies based on new applications and the collection of metadata, using the internet as exchange currency. This is confirmed also by market trends. Public Wi-Fi services are primarily used to support new products, to launch promotional campaigns, to manage new advertising channels, to gather new contacts and their info (private and corporate) through social login, to send emails, do social marketing and market research.
Wi-Fi is a preferential technology enabling the first contact between users and the web and internet connection services are gradually becoming free. That's why a change of pace is happening: marketing experts in various fields are activating multiple market strategies based on new applications and the collection of metadata, using the internet as exchange currency. This is confirmed also by market trends. Public Wi-Fi services are primarily used to support new products, to launch promotional campaigns, to manage new advertising channels, to gather new contacts and their info (private and corporate) through social login, to send emails, do social marketing and market research.
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