StarsUp is the first platform in Italy for the equity crowdfunding authorized by Consob the Italian Securities and Exchange Commission. From now on Italian startups have, therefore, an alternative possibility of financing. Let's see how it works.
The legal framework:
As the ministerial decree "Decreto Sviluppo 2.0" (Development 2.0) approved in late 2012 by the Monti government, paved the way for the crowdfunding in Italy, the three founders of StarsUp have pricked their antennas. Last June 2013, Italy was the first country in the world to adopt the equity crowdfunding Regulation on the subject, drafted by Consob the Italian Securities and Exchange Commission. Only a few weeks after three founders (accountants) Matteo Piras, Carlo Piras and Alessandro Scutti that have always been interested in crowdfunding have thought that such an activity could actually open a little' space in Italy and did not hesitate to file their application for the appropriate register, accepted in October 2013.
But let's make some order since we are talking about a sector in which Italy, for once, has been shown to arrive before many others countries, like the U.S. and Germany for example. In practice, with the adoption of the Regulation for equity crowdfunding, Italian startups are now facing an alternative way to finance. How?
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