Milan, 17th April 2014 - AppsBuilder the new "all in one platform" to create, edit and distribute mobile apps at an affordable cost and without any programming knowledge, has raised €1M($1.5M) in Series B funding from United Ventures, first investment fund in Italy in the field of digital technologies, born in 2013 from the union of Annapurna Ventures, of Massimiliano Magrini and JV Capital of Paolo Gesess, to "shake up digital entrepreneurship by spotting and promoting disruptive innovations". The investment of United Ventures thus leads to € 2.5 million ($3.5M) the total funding received by the company from its founding in 2011. Indeed, it was in 2011 that Annapurna Ventures and The Net Value (startup incubator and Digital Media Nursery founded by Mario Mariani) joined the AppsBuilder project and supported it in the seeding phase and that, based on the company performance in its first year of operation, were able to convince the fund managers of Vertis Venture and Zernike Meta Ventures, to fund the innovative Milan-based startup with a capital injection amounting to €1.5M ($2M), held back in October 2012.
The primary objective of this new injection of capital is the further acceleration of the growth in more competitive foreign markets. The company will focus also on the acquisition of new talent in the view of a strategic plan that aims to make the product highly competitive and achieve determined business goals by one of the most towing areas on global markets, especially by consolidating growth and business traction in both the UK and US markets. In addition to strengthening the brand positioning in international markets, the funding will allow AppsBuilder to strengthen the research and development, with the goal of expanding its portfolio of mobile products and services by 2015.
The Milan, Italy-based mobile publishing and distribution platform, founded in 2011 by Luigi Giglio and Daniele Pelleri with an increase in turnover of 40% in the last six months, and about 1 million users in more than 70 countries around the world, is continuing its growth path and stands out as a strategic ally for SMEs and large enterprises that aim to build a strong presence on the mobile market to reach new customers through the apps.