Florence, 2nd April 2014 H2i - Initiative Holding Industriale SpA, the investment vehicle of the IN PRENDO Group, has acquired 20% of the share capital of the INSEM SpA. The agreement, which provides an opportunity for H2i to climb up to a 45% stake, will enable the company to consolidate and develop its business both in Italy and in foreign markets starting from Germany, where the company is already present.
The total amount of the transaction - which will be implemented in two phases - the first being carried out in recent days, and a second that will be implemented by March 31, 2015 -, is equal to €1M, partly equity and partly convertible bond. The expansion of the share capital to H2i will also allow INSEM to increase its strategic and managerial competences and to render more efficient, in a "partnership" perspective, the relationship with the banking industry .
The objective of the acquisition is the business consolidation in the Italian market of web marketing and implementation of an internationalization process towards more profitable markets starting from Germany, a country in which the company has already established a branch office, with the establishment of INSEM GmbH.
INSEM is a company that develops digital marketing solutions (SEO, PPC, and Web Design, mobile sites, ecommerce, and mobile apps) for small-to-medium sized companies and customized online business projects for large companies.
The Company has significant experience in the market of web marketing. It employs a highly skilled technical staff and a sales network spread over the whole country. INSEM supports companies with the aim of giving them visibility through the work of positioning on search engines, keywords advertising campaigns, promotional strategies on social media and web solutions for mobile devices. Always looking for innovative solutions that can generate new development opportunities for Italian companies, INSEM is present, both in Italy , with 3 offices in Milan, Florence and Naples, and abroad, with the German subsidiary Insem GmbH.
Founded in 2010, INSEM is today the 2nd operator sector in Italy, expresses revenues with average growth per year of about 60%, with a production value for 2013 of approximately € 3,933,000 million and an EBITDA grown by 19.31% (approx. €759,403).