Sunday, January 6, 2013

Principia SGR backs 4W MarketPlace with 2.5 Million Euros

 With this investment the Milan-based innovative startup, born with the support of the venture incubator Digital Magics, aims to strenghten the technological development and to further consolidate its podition as italian leader among onlime advertising platform for Premium Publishers.

4w MarketPlace the leading Italian premium ad-network within the online performance advertising space which partners with the main italian publishers as well as media agencies, has recently announced the entry of Principia SGR in its shareholding by mean of the acquisition of a stake in the company. Principia SGR, one of the largest and leading Italian venture capital firms, has invested 2.5 Million Euros by underwriting a capital increase targeted to back the Milan-based startup created by the venture incubator "Digital Magics".

The investment provided by Principia SGR will help the company to strengthen its technology department for R&D in the field of computational advertising as well as the study of new cutting-edge online advertising models. These activities will be carried out at the company offices in the town of Fisciano, benefiting - among others - from the strategic partnership with the Department of Communication Sciences of the University of Salerno

All this will allow 4w MarketPlace to consolidate its presence