Monday, April 23, 2018

Mapadore raises €1M in venture funding from Nuvolab and business angels

Mapadore, a Milan, Italy and London-based startup that, thanks to artificial intelligence algorithms, increases the effectiveness and efficiency of the sales process, has announced an investment round of €1M, of which €500k in capital increase and the remaining €500k in form of debt financings.

The financing round, which saw the participation of various business angels, was led by the Nuvolab accelerator in Milan, the startup accelerator founded by Francesco Inguscio and in which the startup was accelerated by Fabrizio Bosio and Francesco Inguscio itself in 2016. Headquartered in Milan and London, Mapadore offers a SaaS (software as a service) solution designed for all commercial agents and operators who perform their professional activities on the move and this investment will help the team in expanding into the international market and implementing new platform functionalities. The startup was recently mentioned by Gartner, a global leader in  strategic consulting, research and analysis in the It area, among the "Cool Vendors in CRM Sales 2018", within its report that mentions the three best applications worldwide that use artificial intelligence to increase sales.

Social matching is one of the key features of the future development of the platform. This is a feature that allows you to identify the agent that, for interests and characteristics, best matches the customer on the basis of their social profiles. Search the agent who, for interests and characteristics, best matches the prospect client on to their respective social profiles. This feature generated an increase of up to 27% in the conversion rate of their business appointments.