Tuesday, July 15, 2014

P-Commerce raises €250k in seed funding from Withfounders and Capital B!

Milan, 14 July, 2014 - WithFounders, the first italian seed accelerator whose founders are all startup entrepreneurs, together with VC fund Capital B! and some private investors have subscribed the capital increase of €250k of P-Commerce the Syracuse, Sicily-based, startup who manages the e-commerce websites Progetto Wedding (wedding project) and Progetto Torte (project cakes).

Progetto Wedding is the e-commerce site dedicated to the purchase of products and services for weddings, wedding dresses, wedding souvenirs, from confetti to caketoppers. Following the recent agreement with Matrimonio.it, the products and services of Progetto Wedding are directly accessible to the community of future spouses and wedding planners. Progetto Torte is a portal entirely dedicated to professionals and enthusiasts of cake design, who can purchase the equipment and materials to make pies and cakes.  

P-Commerce is completing the acceleration program of b-ventures, the startup accelerator
of Buongiorno. With the capital increase P-Commerce will become in a few months Martha's Cottage, an online department store that will collect in the various "rooms" of the cottage, the offer of Progetto Wedding for weddings, of Progetto Cakes for the fans of cake design, and new e-commerce verticals devoted to family and friends, from that specialized in selling diapers and products for the care and hygiene of children to the online shop where to buy sex toys.
With the launch of Martha's Cottage a significant increase in sales is expected, which should rise from1M by the end of 2014 to €4M in 2015.

That in represents the fifth investment since the beginning of the year, the tenth since the constitution of WithFounders. After the investments in innovative start-ups, in the food, fashion and design space, Withfounders has now selected a project which bringd online and renders 

For WithFounders that in P-Commerce represent its fifth investment from the beginning of the year, and the tenth since its foundation. After the investments in innovative start-ups in the  food, in fashion and design space, WithFounders has again selected a project leading online and making it digita a traditional business, such as that of weddings planning. A market that only in Italy is worth more than 3 billion euros per year, according to Giulio Valiant, founder and CEO of Withfounders,

WithFounders will help the company in its growth path, with managerial skills, experience, relationships and an established network of professionals and investors in the digital space. 

Founded in 2013, Withfounders is the first investment company whose founders are entrepreneurs themselves with a past and present as startuppers. The five founders combine together fifteen years of professional life behind the most important digital start-up in Italy, personal investments in more than 30 companies and played a crucial role in the most successful exits of the italian net economy, including Buongiorno, Vitaminic, Jobrapido, Glamoo, Volagratis. In 2014 Innogest, the leading Italian venture capital fund, has become a strategic partner of Withfounders to identify together to the five entrepreneurs the best business ideas and projects in the digital economy.

Within a few months of activity Withfounders has selected more than 200 projects, funded 10 companies, which employ 150 people, with a consolidated sales of tsubsidiaries more than 10 million Euros.