Milan, July 30, 2014 - Midnight Call, the Reggio Emilia, Italy-based startup which has given rise to Fazland.com, the digital platform that aims to revolutionize the market for household services, announces the entry of new financial partners in the company shareholding.
With the injection €500,000 Milan-based early-stage investor RedSeed Ventures and a syndicate of "business angels" enter in the share capital of Midnight Call. In addition to the founders joins the capital also Federico Panini, already CTO of the company and part of the team for more than a year.
The injected liquidity will be used to finance the capillary expansion of Fazland.com on the Italian territory and to test the service abroad starting from two European cities, as well as to make available the service through smartphone applications and tablets.
"Fazland represents for us an ideal target for investment, as the service is placed in a still
poorly garrisoned niche in Italy where it is missing a key player. The business model is highly scalable and exportable abroad, the team is young, highly motivated, with significant work experience already gained in other companies. In the coming months we will be working with the team to expand the current customer base and launch new categories of services. "Said Roberto Zanco, partner at RedSeed Ventures.
"Fazland is the example of the perfect opportunity for a business angel, which can make available to startup a small money investment and experience, with the aim of supporting the team in the industrialization of the service and go-to market, so as to prepare the ground for subsequent funding targeting to the expansion of the scope and internationalization, "said Fausta Pavesio, Co-founder & Executive Director of Easynex and member of the Executive Council of Italia Startup, representing private investors.
"Fazland has the ambition to create a transparent, simple and effective system in one area, such as household services, historically characterized by strong information asymmetries. Over the past 12 months Fazland has worked with artisans, professionals and businesses to find the best way to get in touch with new customers without fixed costs and being able to show what sets them apart from the competition; more than 1,000 registered companies to date confirm that the path taken is the right one. "said Vittorio Guarini, CEO of Fazland.
Fazland.com was born from a need common to many: choose at best the company or professional to entrust with a job or a little renovation in your home, via prior assessment of both the price and the quality. Fazland.com is an innovative digital platform that allows people to describe their needs by filling out simple and appropriate questionnaires, and to compare the proposals not only on price but also on qualitative criteria such as certifications, references and reviews from other users. Fazland.com is among the 10 finalists in the category of Smart Communities of the EdisonStart Award which was attended by over 1,000 Start Up.
RedSeed Ventures is the venture capital investment fund actually founded by Elisa Schembari, who runs it with Roberto Zanco, and funded by a consortium of private investors including Roberto Italia, senior advisor to Cinven, and Federico Leproux, CEO of Teamsystem.
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