Milan, February 21 - Atlante Ventures fund managed by Imi Fondi Chiusi SGR, a company of the Intesa Sanpaolo Group, New Enterprises Associates (NEA) and Como Venture bet on the future of Hyperfair, investing $1.2 million. The joint investment in Hyperfair, led by NEA has been perfected in the form of convertible loan. The presence of a fund such as NEA in this transaction assumes a great importance in the panorama of Italian start-ups and is also a great example of collaboration between Italian and US Venture Capital funds.
Founded in 2010 Hyperfair, is a San Francisco based startup company that was born in Lecco (Italy) on initiative of Massimiliano Campanari and Marco Bonfanti, and that is reinventing the way virtual trade shows are showcased online. The company offers a feature that allows you to see a 3D environment, where exhibitors and attendees can meet and do business through their avatars, as if they were physically on site.
The Hyperfair platform is enjoying increasing success among fairs' organizers, thanks to its ability to create virtual events with a captivating immersive 3D experience on the web, navigable via the browser. It is ideal to internationalize companies, meets the needs of both exhibitors, which can dramatically reduce costs making business with buyers from all over the world, and the organizers, who are thus able to offer a wider range of value-added services, completing the traditional events and creating virtual events, or even hybrids.
With this funding, the company will improve its product and provide its users with a great of social business experience.
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