Wednesday, September 17, 2014

Velasca raises €125k in pree-seed funding

Velasca, a Milan, Italy-based handcrafted shoes brand, has raised €125k in pre-seed funding. 

Backers include Boox Srl  and Club Italia Investimenti . The capital will be used to expand the customer base of Velasca in Italy and Europe (Germany and German-speaking countries in particular), to improve the experience of web purchase, and for the development of experimental crowdfunding and product "viral" projects.

Velasca was founded with an ambitious project: to bring the famous Italian manufacturing excellence in the field of luxury shoes to the world at a revolutionary price. Velasca eliminates intermediaries and offers high-quality footwear and accessories Made in Italy at affordable prices by connecting artisans and consumers through the proprietary website Design and product quality, along with excellent shopping and post-purchase experience, are the result of the innovative approach of Velasca.

Boox is the Milan-based startup accelerator that combines experience and innovation. Its streamlined and efficient structure - along with the know-how accumulated over 20 years in business - gives continuous support to the new generation of entrepreneurs who work on the creation of digital companies. Boox mentors and advisors make available to each founder the right network and experience in the field in order to create a successful project to be launched on the international markets. Boox was founded in 2012 by Andrea di Camillo and Marco Magnocavallo that over the years have founded and led investments in several of the companies that have made the ​​history of the Italian digital landscape as: Banzai, Blogo, Yoox, Venere, DoveConviene, Neodata. The Boox portfolio currently includes  fifteen companies in different stages of development and that are primarily focused on active projects in e-commerce and SaaS.

Club Italia Investimenti is a  venture capital company offering pre-seed and early-stage venture investments in agreement with the main Italian accelerators.
CII2 selects the ventures through the Accelerators with whom it has signed a Memorandum of Understanding. When a startup joins one of These acceleration programs, Club Italia Investimenti (CII2) acquires 10% of the stakes by investing € 50,000. These funds are meant to complete the product's prototype or set up the services, as well as to acquire first customers. CII2 assists startups in raising seed funding (between €150,000 and €500,000), by helping them to validate their business plan and reach milestones in the first term of KPI, secured contracts and a growing customer base. CII2 leans on the web crowdfunding platform SiamoSoci to ensure visibility to the startups, since their inception (founding), and provide investors with full, transparent information. 
Co-investments are done along with Nana Bianca, H-FARM Ventures and Boox.