Wednesday, September 10, 2014

Checkbonus raises new funding from Custodi di Successo

CHECKBONUS, the first and most innovative shopping app in Italy to use the iBeacon technology, has closed a new round with Custodi di Successo (Keepers of Success), a leading network of business angels, to continue the path of growth and consolidate its presence throughout the national territory 

Milan, 10 September 2014CHECKBONUS, the startup that allows you to increase pedestrian traffic in the stores and to interact in store directly with the customer, finalized in July 2014 a new round of capital increase with Custodi di Successo (Keepers of Success), a leading Italian Business Angels network. With this operation Custodi di Successo enter the shareholding structure of Check Bonus Srl, which in addition to the two co-founders Pierluigi Casolari and Yuri Ceschin sees already committed Key Capital Srl, an investment company specializing in the financing of entrepreneurial ideas in the stages of early development. 

INNOVATIVE SOLUTIONCheckBonus is a tool of enormous potential for retailers - both skilled, both large-scale organized distribution - intending to attract new potential customers in the stores, interact directly withe them through dedicated contents and innovative ways to measure the value of walkability. Customers, in turn, benefit from a multibrand rewards catalog for which the collection takes place at the entrance points in the physical store and of promotions exclusively dedicated to them. 

A SUCCESSFULL IDEA. The unstoppable trend of smartphone usage as a way to make purchases on the move, a need for increased pedestrian traffic in the stores and the interest of the retailer to direct communication with the customer in the store are contributing to the success of CheckBonus. Coin, adidas, Parashop, Hoepli and Brico Sport have already chosen CheckBonus as a partner in their stores in Milan and Naples, and soon also in other Italian cities such as Rome and Turin. 

CUSTODI DI SUCCESSO. Keepers Of Success is a leading Business Angel network with offices in Milan, Verona, Vicenza, Treviso and Udine which now has over 70 members in Italy. In CheckBonus invested members from both the Milan and Vicenza office.