Sunday, July 10, 2011

Kiver closes funding to boost its expansion plans

Kiver, an agency specializing in digital marketing services for businesses, announced a new strategic orientation and a capital increase. Strategic acquisitions and new financial resources for a growing market will be the main focus.

Founded in 2004 as an aggregator of independent digital music and reference agency for projects of music branding for companies, today Kiver is a group that has undertaken a thorough reorganization of its corporate structure. Functional to its growth objective were the choices of separating the business of music distribution, conferred today to the newly created Kiver Digital, as well as that of browser games (with oFootball), of renovating the set of services of digital marketing and realize significant investments to grow the business in terms of products and technology. An important step of this growth was the acquisition in 2010 of Boomer (an Italian Social Media and Performance Marketing Agency), whose entry has increased and strengthened the action range of Kiver, thus giving rise to a strategic combination of experience and expertise in different areas of branded entertainment, social media and performance marketing.

In the same year was inaugurated the operational headquarter of Sassari and the new internal technical department, headed by Alessio di Mauro, former Senior Consultant at Value Team and now CTO of Kiver, who manages a team of experienced software developers in the world of web and mobile apps for companies.

Thanks to the recent acquisitions and the new positioning oriented to offer digital marketing solutions for companies of different industry sectors, Kiver has grown the business in 2010, in counter-trend with respect to the market, recording an increase of 300% of the turnover in social & performance marketing respect to the previous year.

The new structure of the group was supported financially by an investment in the holding company of the Kiver group by Idooo, a private equity fund which belongs to the Vannucci family as well as by the Luxembourg-based seed capital fund Digital Sicar Investment SA, both realized through a capital increase.

The new resources, along with its reinforced corporate structure, have allowed Kiver to develop targeted skills and diversify its offer by proposing a broad set of interactive marketing solutions, in line with market requirements. "The experience gained in recent years with companies has allowed us to know and understand the needs of customers and to formulate a comprehensive and innovative offer", declared Gianluca Perrelli, CEO of Kiver. "The acquisitions and the entry of new financial partners provide us with new incentives to reach even higher goals".

"The investment made by Idooo in the Kiver holding company,  was motivated by the desire of my family to diversify its activities in an innovative sector which is growing fast: Internet", commented Alessandro Vannucci, president of Idooo. "Kiver represents a reality now established in the Italian web and we believe that the combination of experience of someone who comes from a traditional sector and the skills of a motivated and dynamic team like that of Kiver can generate a significant value for all the company stakeholders".

About Kiver 
Kiver is a marketing agency specializing in the development of digital initiatives for the promotion, branding and interactive advertising. As part of marketing services for companies, Kiver distinguishes itself for the realization of original and effective solutions  of inbound marketing based on the use of digital content, entertainment models typical of the social web and tools of performance-based advertising. They are part of the Kiver Digital Group, leader in Italy in the multi-channel distribution of digital music and oFootball, a start-up company dedicated to the development of platforms of digital social games. With offices in Milano and Sassari and a team of 35 persons, Kiver is a certified company (ISO 9001) and partner of Facebook, Youtube and Google Certified.

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