MyoPlay is the first video social gaming platform in the world launched, at the end of November 2010, by Fabrizio Parzanese founder and CEO of MyoTV. As now-a-days, online video is seen as a mere repetition of a product made for other platforms (cinema/TV), MyoTV goes beyond this by creating and producing formats which are designed to take full advantage of the return of the new media channel. The clear aim is to stop treating people like “simple viewers” and ask them to become active participants. Indeed, if until yesterday the Tv host was asking a question and only a really lucky guy answered in a TV studio while all other participants where excluded from the very limits of the medium, now MyoPlay is the first social platform for video gaming in the world (now on Facebook and coming soon on iPhone and Android devices) offering many users different thematic formats, simple and funny to play and replay and with which one can directly challenge friends and colleagues.
The proposed thematic format is an attempt to intercept the passions of individuals, starting with Trolley Story (travel) Camera Car (cars and engines) Movie Rewind (cinema), Uhm Song (music), Gadget Quiz (technology) and GossVip (glam and gossip), and many more coming soon formats in the near future. MyoPlay is the first product launched by the Turin-based startup which is currently available only in Italian and for Facebook. However, imminent is the launch of the product on iPhone and Android devices as well as on the international market, Europe and US, by the end of 2011.
MyoTV is an Italian startup which focuses on creating, producing and distributing Web, Mobile and IPTV formats, with the clear aim to "revolutionarize" the fruition of video contents. The company developed its business concept and model since the end of 2008 thanks to the meeting with Dpixel first and Working Capital after, till it became truly operative and productive in 2010. A long path, influenced by the economic crisis, the fast changing environment of the online video context as well as the mobile market which required and requires, constant updates and small changes of strategy. In this path, MyoTV, has been able to reach an agreement with Telecom Italia within the Working Capital project, whose main target is scouting and hunting the best and most interesting projects related to the web 2.0.