Milan, November 3, 2015 - P101, a venture capital firm specializing in investments in digital and technology driven companies, has invested €500k in Deporvillage, Spanish leader in online sales of sporting goods focused on cycling, running, swimming and outdoor. The investment of P101 is part of a larger total investment of €3.7M, signed by some of the leading entrepreneurs of the Iberian venture capital ecosystem.
Deporvillage, founded in 2010 by the initiative of Xavier Pladellorens (CEO) and Angel Corcuera (COO), has experienced a strong growth over the past four years gaining leadership in online sales of sporting goods in the Spanish market. With expected revenues of over €10M in 2015, a team of 30 people, an average of 350 orders a day and more than a million visitors per month, Deporvillage aims to consolidate nationally, in Spain, and further develop in Southern Europe with a focus on Italy.
The investment in Deporvillage will allow the fund led by Andrea Di Camillo to complete the product range of portfolio companies and to support in Italy the entry of the Spanish company providing the know-how in the field of digital and e-commerce that P101 has gained in Italy over the years.
"The investment in Deporvillage lets us incorporate in our portfolio a company that operates in a dynamic industry with great potential for development." - Said Andrea Di Camillo, Managing Partner of P101 - "With a view of long-term growth, we want to support Deporvillage in order to consolidate its position on the Italian market both toward end customers as well as the rich chain of producers, especially in cycling, have a particular significance in Italy. "adds Giuseppe Donvito, Partner of P101 that followed the investment transaction.
Xavier Pladellorens, CEO of the company said "This new investment will enable us to further consolidate our position in online sales of sporting goods in Southern Europe and especially to facilitate the entry, thanks to the e-commerce experience of our new partners, in the Italian market. "
In the capital of Deporvillage, formed not only by the team of founders, Jose Del Barrio, founder of Laneveraroja.com and other shareholders including Cabiedes&Partners, has also recently joined the Mediaset Group, through Ad4Ventures.
P101 is a venture capital fund specializing in investments in digital and technology driven companies. Born in 2013, with a current endowment of over €40M and 18 portfolio companies, P101 is distinguished by its ability to provide the next generation of entrepreneurs, in addition to economic resources, including skills and services needed to boost growth companies. The fund, sponsored by Andrea Di Camillo - 15 years of experience in venture capital and one of the founders of Banzai and Vitaminic - and invested by Azimut, the Italian Investment Fund and several private investors, collaborates with leading private accelerators, including HFarm, Nana Bianca, Boox, Club Italia Investmenti. Among the companies: ContactLab, Cortilia, Tannico, Musement and MusiXmatch. The companies participated by P101 now occupy a total of over 350 employees and generate a turnover in constant growth and over €40M per year. P101 is named after the first personal computer produced by Olivetti, in the 60s, Italian example of innovation that has made its mark in the history of digital technology.
Deporvillage.it has a catalog consisting of over 500 brands and 40,000 different products and counts more than 100,000 customers spread across Spain, France and Italy. Its target are sports fans who seek quality brands at competitive prices and with impeccable shopping experience. In 2014 it had a turnover of €6.4M and the 2015 goal is to exceed €10M. Deporvillage is currently present in Spain, France, Italy and Portugal.
Founded in 2010 by Xavier Pladellorens (CEO) and Angel Corcuera (COO), Deporvillage received in 2011 the main thrust affirmation in the competition SeedRocket, a private initiative led by the country's leading business angels. Since then, it has the support of some of the biggest names in the world of e-commerce with a board of directors made up of François Derbaix (Toprural), Luis Martin Cabiedes (Cabiedes & Partners), David Tomás (Cyberclik) and other entrepreneurs close to SeedRocket.
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