Wednesday, February 11, 2015

Bravofly Acquires Map2App

BravoFly Rumbo Group N.V., the Swiss multinational operating in the electronic tourism and recently listed on the Six Swiss Exchange, present in Italy with the brand Volaregratis, has acquired the assets of Map2app, a Bologna-based startup focused in the creation of apps for touristic guides allowing customers to turn any destination into an app. 

Map2app is the easiest way to create and manage tourist guides for smartphones (iPhone and Android) and is currently used by tour operators, tourism offices, event organizers, tourist portals, publishers and web portals in over 20 countries. In 2 years, thanks to Map2app, were produced over 500 app, which have been downloaded over 1,000,000 times. The company mission is to enable even the smaller firms to promote their territory in a modern and functional way.

 Even though the financial terms of the operation were not disclosed, it is a case of "acqui-hire", or acquisition, in particular team ("talent acquisition"). The goal of the acquisition is to expand BravoFly expertise in the mobile space: indeed Map2app has developed a web-based platform that enables its customers to create mobile travel guides. It does not require any technical skill and it is designed for marketers. You just need good content, a great destination to promote (city, festival, museum… anything!) and your imagination and in few hours you can create a professional app for iPhone, Android and HTML5 devices.
This acquisition represents a unique