GiPStech, is the winner of the second edition of Techcrunch Italy. The newborn startup, not even incorporated as a company, has charmed the jury with its technological proposal during a pitch without particular special effects: the localization of objects by exploiting a network of smartphones where GPSs do not cover with digital maps. The technology can be used, for example, within a food store to localize products on the shelves but also to signal coupons and discounts to users walking by a store. Also the search for a gate at the airport could be eased by the localization offered by GiPStech. Think of one app for museums, which before a work, could automatically launch the dedicated audio-guide, maybe allowing the "navigation" of the museum based on the preferences of the visitor and offering him/her the purchase of souvenirs based on the time he/she has been spending on the various works.