Do you like leaflets? I would say yes, and I bet that, on this days, before to go shopping you always throw an eye on the leaflet of your supermarket. After all, when it comes to an important purchase to do, such as a notebook or a smartphone it is always better to consult a leaflet, whether in paper or electronic format...you can't miss the opportunity, especially when you can save a bunch of money. Try to think about all the leaflets which are left into your postbox, the majority of which you end up throwing away because not interesting for you personal purchase decisions. What if there would be a digital platform just gathering together all these leaflets out there, which you could just find the best offers based on your ZIP code, being able to consult all the offers of the shops which are in your surroundings and, on top of that, you could even receive an e-mail alert which informs you about the best offers just based on your preferences. Even better if it is available via app directly on your Apple or Android device.
Well all the above described, is not an utopia, but just a smart idea, or better said, a good business model which has attracted the interest of one of Italy's leading VC funds.