Kiver, an agency specializing in digital marketing services for businesses, announced a new strategic orientation and a capital increase. Strategic acquisitions and new financial resources for a growing market will be the main focus.
Founded in 2004 as an aggregator of independent digital music and reference agency for projects of music branding for companies, today Kiver is a group that has undertaken a thorough reorganization of its corporate structure. Functional to its growth objective were the choices of separating the business of music distribution, conferred today to the newly created Kiver Digital, as well as that of browser games (with oFootball), of renovating the set of services of digital marketing and realize significant investments to grow the business in terms of products and technology. An important step of this growth was the acquisition in 2010 of Boomer (an Italian Social Media and Performance Marketing Agency), whose entry has increased and strengthened the action range of Kiver, thus giving rise to a strategic combination of experience and expertise in different areas of branded entertainment, social media and performance marketing.