Beintoo is a fast-growing community of apps lovers who want to share their apps experience with other users and friends as well as look for and find peers with same interests and close to them. By joining Beintoo, users can show other users how good they are at discovering new apps and at playing with them. As a reward for it, users can increase their Bescore level from "Novice" up to "Master" and receive "Bedollars", the Beintoo virtual currency. The Bescore is the user level within the Beintoo community, which users can increase by:
- playing with mobile games and apps which are partners of the Beinto apps network,
- sharing their interests on Beintoo.com,
- by engaging with apps and goods in Beintoo.com, and
- by inviting friends to join the Beintoo community.
Users have a weekly salary depending on their Bescore level, which constitutes their reward for their apps passion. Therefore, the earned Bedollars can be used to get exceptional virtual goods as great prizes within their apps and convert them into coupons for real goods by visiting some sponsors stores in their town or on the Web. Everytime users convert a virtual good they won into a real coupon, their "bedollars richness" will be decreased according to the value of the real product. However, users get their weekly Bedollar salary, so they never run out of money. Indeed, the idea behind all this is, to create a "real economy where users are rewarded for their mobile passion".
The intuition of the Beintoo team is as genial as straightforward at the same time.